COVID-19: Discover Pacific Beach Updates


New State System Replaces State Monitoring List Moving Forward

Beginning Monday, January 25th, San Diego County will be in the Purple Tier or Tier 1 of the State’s Blue Print to a Safer Economy. The following business services can open with proper modification. Safe reopening plans need to be modified to include how the business will ensure occupancy guidelines.

-Restaurants: Open for outdoor service, 5 am – 10 pm. Can have live entertainment. Takeout or delivery allowed 24 hours
-Fitness Centers and Gyms: Outdoor only
-Retailers: Indoor operation at 25% capacity with entrance metering and no eating or drinking in the stores.
-Hair Salons, Barber Shops, Tattoo and Estheticians: Open
-Hotels and lodging: Open
-Offices: Allow remote only except for critical infrastructure sectors where remote working is not possible
-Places of worship: Outdoor only

For more information on other sectors and the tier system, we encourage you to please visit the State’s new website where you can search these features for our county.

All restaurants, bars, wineries, distilleries, and breweries which are allowed to provide indoor service pursuant to the State of California Dine-in Restaurant Guidance shall comply with the following additional requirements applicable only to persons dining indoors:

-Limiting persons sitting at a table to members of the same household is strongly encouraged.
-The restaurant shall obtain the name of each guest seated at a table and the telephone number of at least one guest and shall maintain the list of names and telephone numbers for three weeks.
-Guests will be required to wear face coverings at all times while in the facility, including when seated at a table before the meal is served and after the meal is finished

The County is also requiring that your Safe Reopening plan be updated to include how you will be controlling occupancy. I encourage you to review the plan again here to be sure you have the latest information.

Please remember if you are utilizing any temporary outdoor business space that 1) a permit is required and 2) your current occupancy can not exceed your original occupancy as you open indoor operations.

Executive Order Allowing Worship and Workouts in City Parks

On August 18th, the Mayor signed an executive order allowing gyms, fitness facilities, personal trainers, and faith-based organizations to operate in City parks beginning Monday, August 24th. A permit will be required but under the order, permit fees will be waived for 60 days. Permits will be available via the Parks and Recreation Permit Center and offered on a first come, first serve basis. The permit process will not be available until Monday, however, we recommend you get the following required information prepared:

Requested park location
-Proposed use
-Dates of use
San Diego County Safe Reopening Plan
-Certificate of Insurance naming the City of San Diego as an additional insured
-San Diego City business tax certificate prior to August 1, 2020

Temporary Outdoor Business in Public Space

As a reminder, in order to move business onto public space including sidewalks and public parking spaces, a permit is required. We are able to assist with both of these if you are interested in setting up your business outdoors. Currently, the following activities and industries are allowed to permit outdoors:

-Eating and drinking establishments
-Retail and wholesale businesses
-Gyms and fitness centers
-Instructional studios
-Personal services, including hair and nail salons
-Massage establishments
-Religious assembly

If you would like assistance on planning your options for Outdoor Business please reach out to Sunny Lee, at


STATE: The State released a Blue Print for Safer Economy that outlines a 4 tier guide to reopening (and closing) of business sectors. Every county in California is assigned to a tier based on its rate of new cases and positivity rate per test. At a minimum, counties must remain in a tier for at least 3 weeks before moving forward. Data is reviewed weekly and tiers are updated on Tuesdays. To move forward, a county must meet the next tier’s criteria for two consecutive weeks. If a county’s metrics worsen for two consecutive weeks, it will be assigned a more restrictive tier.

COUNTY: The County of San Diego has released the Safe Opening Plan. This Document must be filled out and posted near your entrance where it is visible to customers, provided to all employees, and provided with proof of implementation to enforcement authority if asked. If you do not fit in one of the categories allowed to open it is still important to begin to use this document as a guiding plan as it will be required upon opening.

CITY: The RECOVER task force has also released this set of guidelines developed to prepare for reopening. This guidance can be used by most industries to plan to reopen safely and also contains industry-specific resources. Again just because you have met all these guidelines does not mean you can reopen. That will be determined by the State.


City of San Diego (Updated 3/16/2020)
County of San Diego (Updated 3/16/2020)– Amended (3/18/2020)
State of California (Updated 3/15/2020)
Federal Government (Updated 3/16/2020)



CARES Act Paycheck Protection Program
Applications open Friday, April 3rd! Applications are available through the SBA or your own bank. If you have not already done so please contact your lender today for more information and prepare your application or visit the SBA website The Paycheck Protection Program is a loan designed to provide a direct incentive for small businesses to keep their workers on the payroll. SBA will forgive loans if all employees are kept on the payroll for eight weeks and the money is used for payroll, rent, mortgage interest, or utilities. All businesses, including non-profits, Veterans organizations, Tribal concerns, sole proprietorship, self-employed individuals, and independent contractors, with 500 or fewer employees are eligible. This is a 100% guaranteed loan up to $10million for employers who maintain payroll. You can hire back employees that have already been laid off.

Get Ready Before You Apply: Here is a basic list of what you will need for any loan application, gather this stuff NOW before you start your application. Once you have this information ready, you can easily apply for many recovery relief programs!

-Last Years’ Business’s Tax Returns (Have 3 Years Handy).
-Last Years’ Business Monthly Sales Data.
-List of Businesses Monthly Expenses
-Last Years’ Monthly or Quarterly Payroll Details (+Payroll Taxes)
-List of Your Business Creditors and How Much You Owe
-List of Your Businesses Monthly Expenses
-Personal Financial Statement (Personal Assets & Liabilities)

U.S. Small Business Administration:
Disaster Loan Program:
low-interest disaster loans to help businesses and homeowners recover from declared disasters. Contact:, (800) 659-2955

Economic Injury Disaster Loans: The United States Small Business Administration (SBA) offers low-interest loans up to $2 million for small businesses, nonprofits of any size, small agricultural cooperatives, and small aquaculture enterprises. The interest rate is 3.75% for small businesses. The interest rate for private non-profit organizations is 2.75%. Loan repayment terms can last as long as 30 years. The deadline to apply for an Economic Injury Disaster Loan is Dec. 16, 2020.  The loan does not replace lost revenue, profits or fund expansions.

Contact:, (800) 659-2955

Cal/OSHA Guidance on Requirements to Protect Workers from Coronavirus

FEMA: Businesses can begin applying for FEMA Disaster Assistance while awaiting a disaster declaration to release the funds.


California Roadmap to Modify Stay at Home Order

California Department of Tax and Fee Administration (CDTFA) will allow small business taxpayers to enter into 12-month interest-free payment plans for up to $50,000 of sales and use tax liability. This offers what is effectively an immediate interest-free loan to small businesses, providing a bridge until they can get relief from the SBA or their businesses can get back on their feet. This extends beyond the previous executive order that all small businesses will have an additional three months to file returns and pay taxes administered by the department. Additionally, all businesses will have an extra 60 days to file claims for a refund from CDTFA or to appeal a CDTFA decision to the Office of Tax Appeals.

The governor is allocating $50 million for micro-lending to the Small Business Finance Center at California’s IBank to mitigate barriers to capital for those small businesses that may not qualify for federal funds.

State Treasurer’s Office: California Capital Access Program (CalCAP): The California Capital Access Program for Small Business encourages banks and other financial institutions to make loans to small businesses that have difficulty obtaining financing. If you own a small business and need a loan for start-up, expansion or working capital, you may receive more favorable loan terms from a lender if your loan is enrolled in the CalCAP Loan Loss Reserve Program. This program helps communities by providing financing to businesses that create jobs and improve the economy. CalCAP is a loan loss reserve program which may provide up to 100% coverage on losses as a result of certain loan defaults. With CalCAP portfolio support, a lender may be more comfortable underwriting small business loans. Contact:,

IBank: Small Business Finance Center: The Small Business Finance Center (SBFC) partners with Financial Development Corporations to provide loan guarantees and direct loans for small businesses that experience capital access barriers. Contact:

The Franchise Tax Board has extended the state tax deadline. This relief includes moving the various tax filing and payment deadlines that occur on March 15, 2020, through June 15, 2020, to June 15, 2020. Partnerships and LLCs who are taxed as partnerships whose tax returns are due on March 15 now have a 90-day extension to file and pay by June 15. Individual filers whose tax returns are due on April 15 now have a 60-day extension to file and pay by June 15. Quarterly estimated tax payments due on April 15 now have a 60-day extension to pay by June 15.

Labor and Workforce Development Agency: the LWDA has developed COVID-19 resources for employers and workers. Contact:

Employment Development Department: providing rapid response services for businesses, offering help to avert potential layoffs and provide immediate on-site services to assist workers facing job losses.

American Institute of Certified Public Accountantsthe AICPA has a document that summarizes the latest developments on state tax filings related to the coronavirus.

          Alcohol Beverage Control Regulatory Relief 

For more information on State efforts, click here:


San Diego Workforce Partnership Resources for Workers

San Diego Workforce Partnership Resources for Businesses

San Diego Regional Chamber of Commerce

City of San Diego

City of San Diego Small Business Relief Fund (SBRF Business FAQ)

Update to City of San Diego Small Business Relief Fund (4/14/2020)
Yesterday, Mayor Faulconer announced that Cal Coast Credit Union, GoFundMe and Qualcomm have each contributed $100,000 to launch a new initiative between the City, Cal Coast Cares Foundation and San Diego Grantmakers to encourage corporate partners and individual San Diegans to donate to the Small Business Relief Fund.

Businesses that have not yet applied can still apply for these funds. Any businesses that have not applied can apply on the City’s website at before the application closes this evening at midnight.

Eligible, unfunded applications from the City’s initial effort will automatically be sent to SD Grantmakers for grant funding consideration and no further action is required

Please note that the criteria has been modified to allow businesses with zero employees to apply. Awards between $1000 – $10,000 will be considered.

If you have any questions, please don’t hesitate to contact us or Sean Karafin at

San Diego Foundation Community Response Fund

City of San Diego Parking – The City of San Diego will limit parking enforcement and issuance of citations to holiday or Sunday enforcement regulations, including no longer enforcing parking meters, yellow
commercial zones, short-term green zones and 1- to 2-hour time parking zones. Red, white, blue,
and other all-time enforcement areas will continue to be enforced to maintain public safety

San Diego Gas & Electric – With the coronavirus pandemic causing significant impact on the economy and people’s livelihoods, San Diego Gas & Electric (SDG&E) announced today that it will temporarily suspend service disconnections. The disconnection moratorium will remain in place until further notice. The company is urging customers who are struggling to pay their utility bill due to financial hardships stemming from the coronavirus to call its Customer Contact Center at 1-800-411-7343to make payment arrangements. SDG&E will also waive late payment fees for business customers whose finances have been hit hard by the coronavirus. The company does not charge residential customers a late payment fee.


Facebook – Small Business Grants Program: Facebook is offering $100M in cash grants and ad credits to help during this challenging time. Applications will be accepted in the coming weeks. In the meantime, you can sign up to receive more information when it becomes available.

Citi Bank: Citi Bank is providing assistance for Retail Bank Customers, waiving monthly service fees and penalties for early CD withdrawal. For Retail Bank Small Business Customers, fee waivers are being provided for monthly service fees and remote deposit capture; waived penalties for early CD withdrawal; Bankers available after hours and on weekends for support.

Forbes: has produced a list of banks offering relief to customers affected by COVID-19.

Public Health and Other

Centers for Disease Control and Prevention| COVID-19
California Department of Public Health | COVID-19
San Diego County | COVID-19
2-1-1 | COVID-19 Resources
Map of Hand-Washing Stations
San Diego County Office of Education – Student Food Service
KPBS At-Home Learning Resources
Resources for Restaurants and Workers from RWCF

To Our Pacific Beach Community:

We realize recent changes in the COVID-19 updates will significantly impact our business community which doesn’t just impact our business owners but their employees, their families, and their employees’ families. We are committed to being here for the entire community of Pacific Beach. Our prayers and well wishes go out to everyone as we all navigate these uncharted waters together. Please continue to follow our social media updates at both @discoverpb and @pacificbeachmarket.