Welcome to Discover Pacific Beach


Discover Pacific Beach is a business improvement district (BID) which formed in 1997. It is the second largest BID in San Diego with 1,300 member businesses. Its area of focus is in San Diego's Beach communities including Pacific Beach and Mission Beach.

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Christmas on Crystal Pier

Saturday, December 3rd 2-5pm.  Join us as we  celebrate the Holiday season and get a picture with Santa at the end of Crystal Pier.  This is a one of a kind experience.  Tree lighting will be at sunset and there will be decorative wreaths hanging from local businesses and community groups.  Pictures are $10 or $5 with a donation of school supplies for our local schools.  



San Diego


Humidity: 15%

Wind: 9 mph

  • 24 Mar 2016

    Sunny 78°F 53°F

  • 25 Mar 2016

    Sunny 73°F 53°F


tony franco