Welcome to Discover Pacific Beach

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Discover Pacific Beach is a business improvement district (BID) which formed in 1997. It is the second largest BID in San Diego with 1,300 member businesses. Its area of focus is in San Diego's Beach communities including Pacific Beach and Mission Beach.

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PB Middle

Pacific Beach Holiday Parade- Saturday December 9th at 1pm

Parade Route is on Garnet from Haines to Bayard St.  If you would like to participate in this year's parade as a float, car, or group Click Here for an application 

San Diego

 

tony franco